Android Wear Is Floundering Badly

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Android wear has a serious problem. Lenovo, the company that now owns Motorola and thus the smartwatches being made under the Moto brand, has announced that it will not be releasing another new smartwatch for the foreseeable future citing lack of public demand.

The Moto 360 was one of the first few smartwatches to gather positive attention and is probably one of the most recognizable hardware partners that Google has on its platform. Some of the other bigger Android wear partners like Huawei and LG have also refrained from producing any new smartwatches this year.

Another problem that Google has is that it is being outsold easily by Apple and Samsung, each of whom is selling watches based on proprietary platforms. In fact, the Samsung Gear S2 and S3 remain by far the best smartwatch options for anyone that does not own an Apple phone, at least in our opinion.

The last part of the problem ails smartwatches in general and is not just limited to Android wear. The overwhelmingly large majority of the users still do not see any must-have functionality in smartwatches as yet and thus are not lining up to buy them.

A lot of the use-cases for smartwatches seem to be contrived and forced and even top tech companies like Apple have had trouble in deciding whether their smartwatches were fashion products or fitness products.

To its credit, though, Apple seems to have pivoted after a not so successful Apple Watch 1 launch and made its next offering based on activity tracking.

Google now founds itself in the somewhat strange position of needing hardware manufacturers come on board and stay invested in its smartwatch vision for success similar to what it achieved with the mobile market space. It could even consider making a ‘Pixel’ version of the smartwatch to hopefully put forward its vision for what a smartwatch should be and capable of doing.

With the launch of Android Wear 2.0 around the corner, Google needs to make sure that it is injecting enough life into its floundering platform to get hardware manufacturers excited about making smartwatches again, otherwise, it would have conceded this space entirely to its competitors without ever having made a single smartwatch itself.

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