Apple Blames Users For iPhone’s “Touch Disease”

2016 isn’t the best year for Apple. It all started with iPhone sales numbers going down during Q1 2016. iPhone SE got released during March, managing to prevent a massive-scale sales numbers drop, but only temporarily. As September drew close, the numbers dipped again, with iPhone 7 coming and performing below expectations. Apple didn’t share first-weekend sales numbers, the first time for the company to not do this in years, resulting in stocks getting down and the company’s worth reaching lowest numbers in years.

iPhone 6S

This negative trend should be stopped by the time iPhone 8 comes, but in the meantime, the Cupertino giant is facing new problems. A mysterious iPhone disorder affecting many users for years, which even got its own name, “touch disease” is giving trouble worldwide. The defect causes unresponsive screens, issues with multi-touch and other touchscreen-related troubles. Apple finally did admit the existence of the “touch disease,” blaming users for its existence.

As the company stated, “Apple has determined that some iPhone 6 Plus devices may exhibit display flickering or Multi-Touch issues after being dropped multiple times on a hard surface and then incurring further stress on the device.” In other words, you are to blame if your iPhone contracted “touch disease,” it has nothing to do with any possible defect the new iPhones might have.

Of course, users responded, saying that the problem is a defect. The problem started with the iPhone 6, and just continued to be present in every new iPhone generation. There were lawsuits (like the one filed in San Jose), accusing apple of fraud. Motherboard did a massive article dealing with the “touch disease,” stating that “The company continues to ignore one of the worst hardware defects to ever plague its smartphone line.”

One iPhone 6 Plus owner from Bay Area posted on an Apple forum, telling about his troubles he’d gone through trying to get his device fixed. The user went to an Apple store in San Jose and explained the problem he faced to a staffer. “He acknowledged the problem. He was very familiar with it but said Apple doesn’t recognize it as an issue, and so there is not much he can do. I can either replace my phone with identical one for $329 or I can get a $350 trade in on it if I want to upgrade. No offer of free replacement, no consolation, nothing. I left,” the owner stated, clearly showing how Apple knew about the problem but didn’t want to recognize it as a defect.

Instead, the company offered to repair affected phones, if they are in working order and have their screens intact, for a $149 service fee. A bit too much. The company stated that “Apple will contact customers who may have paid for a service repair related to this issue either through Apple or an Apple Authorized Service Provider to arrange reimbursement,” and continued that “The reimbursement amount will equal the difference between the price you paid for the original service to your iPhone 6 Plus and the $149 service price.”

So, Apple again didn’t commit a mistake they made (or one of their manufacturers), instead blaming users for not being careful with their phones. Their shares are dripping, iPhone sales numbers are getting lower every month, the company tried to be courageous but failed, and now this. If Apple wants to get back on the smartphone market throne, they should be more careful, they should try to appeal to users instead covering their own mistakes, masking them as user errors.

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