Apple’s iPhone Does Not ‘Just Work’ Anymore


There is no one better than Apple at selling an idea or perception to the public. Their products are not always the best ones or the most groundbreaking but they have always been well built and most often been simple to use.

The iPhone, when it was introduced, was a massive departure from the norm at the time but it gained acceptance because of an inbuilt simplicity to the product. It changed the way future generations would interact with their phones and relegated all other companies clinging to the past to oblivion.

Blackberry never thought that on screen keyboards could change the minds of its faithful physical keyboard loving generation. Nokia never thought that people would accept the battery life an all-screen phone and countless other companies thought the same. Turns out that they were all wrong.

Apple made a product that was simple to use and good at what it did.

With the iPhone 7 though, Apple has abandoned its policy of ‘just working’. Now, something as simple as listening to music on your headphones involves ensuring that you always have the easy to lose adapter on hand.

If you want to charge your phone and listen to some audio, then buy an adapter that doubles as a lightning port hub and add the 3.5mm jack to the lightning port adapter to finally be able to stick your own headphones in.

These are not examples of ‘just working’ anymore. It may seem like an isolated grouse but it is a sign of Apple moving to lock-in its users to its own ecosystem, earning more dollars through licensing to their party accessory makers and ignoring the convenience of the customers.

Apple has moved on from widely used standards before too as many of its fans like to point out but those (floppy disk, CD-ROM, 20 Pin Connector etc) were all either already obsolete and being replaced a better technology or were tangibly larger than their successor.

In the case of the headphones jack, neither is true, even though Apple says that it managed to fit in a host of new components at the expense of the 3.5mm jack. The truth is that the headphone jack is neither obsolete nor being replaced by something superior. It is a free to use standard that works and is found in almost all devices that have any sort of audio output.

Apple has essentially forced the public to change its preferred way of listening music and ensuring that companies have to pay to be able to make anything for Apple now.

Apple has gone from being the company that made products that ‘just work’ to products that are made for ‘just profit’ and it is disappointing.


  1. Dave September 12, 2016
  2. Drew September 12, 2016

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