Google Will Soon Start Dealing With Sites Showing Annoying Full-Screen Ads

You want to find a solution for your computer problem, are exhilarated when finally find the means of dealing with it on Google search only to be greeted with an annoying, hard-to-dismiss full-screen ad that is impossible to close, usually leading you to a new page that completely ruins your motivation to finding a workable solution. Or you just want to download free software needed for completing a particular task, going to the download site only to be shown an ad that will lead to a page asking you to install a “download manager” that will “help” you in downloading the app. We all suffered from this kind of problems, which got especially annoying after Chrome on Android added support for vibrating notifications, which can be annoying as hell.


Well, it seems Google finally made a plan to punish sites showing those invasive interstitials as soon as the page is opened. The software giant will start punishing those sites starting January 10, 2017. The sites will be punished by lowering their search ranks, making them harder to reach via Google search. We are sure users from around the  world (well, except internet marketers) will greet the decision, since the annoying full-screen ads are getting more and more invasive, sometimes even leading to Chrome getting crashed, along with the complete session being lost.

It’s worth mentioning Google won’t punish all sites showing interstitials; only interstitials making the content less accessible (or even making the content completely inaccessible) will suffer from new rules. This includes ads showing as soon as you open a particular page or those that pop-up and then follow you as you scroll down the page. Interstitials used for different purposes – including login dialogs, or legal obligations – won’t be affected since they don’t affect the user experience. They won’t suffer from the new rule, and their rank will remain unchanged.

Aside from dealing with annoying ads, Google is adding another major change to its mobile search results. The “mobile-friendly” label will be abandoned since Google claims 85 percent of all pages shown in the mobile search are already suited for visiting via mobile devices. Of course, the sites that aren’t mobile-friendly will still be ranked lower in the search than those who were made mobile-friendly. So, you won’t know if a page is suited for mobile devices, but if it is ranked in the first couple of pages on Google search, it probably is.

These are great news, since there are more and more sites using those annoying ads that can’t be turned off (you can try it, but the button for closing them is usually so tiny that it just can’t be pushed), making the act of mobile browsing annoying and slow, compared to regular browsing done on computer. Thanks, Google, now do something about those annoying vibrating notifications that keep popping out while browsing in Chrome, they are beyond maddening.


Source: TechCrunch

One Response

  1. Haris November 28, 2016

Leave a Reply

Your email address will not be published. Required fields are marked *