Instagram Got A New Icon, App Design, And More

Instagram NEw Icon

Instagram is in the process of massive changes, adding new features, changing the way you’ll be watching ads, and most importantly, completely redesigning its mobile app, icon included.

New, redesigned icon is the first thing you’ll notice. It has now more streamlined, minimal design splashed with bright colors and simplified camera portrayal. Color choice isn’t the most fortunate one, but nevertheless, it shows us the level of changes we’ll find inside. And they are numerous, bringing Instagram into a new age of design, pushing its mobile app more towards the new (well, not so fresh today) minimal design first adopted by Microsoft and Google.

Instagram new Icon pack

All this was sort of expected, since screenshots of, now official, redesign leaked a couple of weeks ago. Many were skeptical about it, thinking that the leak was sort of a calculated move in order to get some kind of user feedback before all changes go live. And it seems that guys at Instagram came to a conclusion that community had a positive reaction to this radical design changes because those leaked screenshots depicted Instagram’s new clothes in an almost 100 percent authentic way.

Aside from Instagram icon, the update also altered the icons for Layout, Boomerang, and Hyperlapse apps. According to guys at Instagram, they got interested in updating the icons and UI because the new look could better reflect the big changes that happened to their community over time. Five years ago things were very much different, and a change was imminent.

Ian Spalter, Head of Design at Instagram said that “When Instagram was founded over five years ago; it was a place for you to easily edit and share photos. Over those five years, things have changed. Instagram is now a diverse community of interests where people are sharing more photos and videos than ever before, using new tools like Boomerang and Layout, and connecting in new ways through Explore.”

In other words, Icon redesign was imminent because things really did change. First, there was a big redesign with iOS that introduced a cleaner, more humble UI. But Instagram kept its classic icon design, which suddenly felt out of place among other icons found on iOS. But after Google introduced its Minimal design, Instagram icon was suddenly unsuited for both most popular mobile OS; something had to be changed.

Instagram new UI

And while the new UI brings a slimmer, more straightforward look to the app, with its monochromatic color choice (only black and white are used now) which looks really nice and strikingly simple yet stunning in its simplicity, icons (especially new Instagram icon) feel a bit (well, more than a bit) out of place. I mean, they’ve tested more than 300 icons and at the end the one that looks like a half-breed of the bad side of the new iOS UI and a drunk art style of Hotline Miami (aside from the pixel art)?

If they wanted to make a new, simplistic yet easy to spot icon, why haven’t they took the classic icon, removed it of colors, made it black and white (black border, with black lens circle and flash square) and just kept those four color lines; that would make the icon much more noticeable because of the large dissonance between black borders and white fill-ins and color lines? It would perfectly fit into both new iOS and Android UI while still keeping the classic Instagram look and feel. Oh well, when you have a social network consisting of more than 400 million users, you probably know better.

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