Windows 10 Is Taking A Different Road From Its Predecessors Regarding Its Business Model

Windows OSs of yesterday, including still quite popular Windows 7, had a completely different revenue model from what we are seeing today. You buy the license, get everything you need out of the box. Additional payments are made only in the case of upgrading the system (let’s say going from Home to Pro version) or by buying Microsoft Office. But these days that’s likely to change, with the new business model introduced by Windows 10.


Let’s face it, Windows 10 costs way less than previous OS versions, and if having a Windows 7 you could switch to 10 without even paying a cent. Windows 10 editions aimed at small tablets are practically free for OEMs, and even if packing a full Windows 10 experience in PCs, the prices are still way lower than before.

Simply, the price of Windows is going way down. And that would be great except for one fact; development costs are still high and are getting higher each year. Not to talk about making regular patches, and the price of constant support. Microsoft knows this and is slowly preparing to make some radical changes regarding Windows 10 experience.

For instance, Microsoft is trying monetizing its Windows Store as much as it can, offering users ads telling them to buy additional products. Let’s just take one example, in the form of Windows 10 Consumer Experience found in Windows 10 Home Edition. This is basically advertising with a purpose of making extra cash from users who decided that they won’t need Pro version. In other words, for users who paid less for having Windows 10. Also, every copy of Windows 10 has Get Office app, offering free trials, trying of making users pay more money in the form of new software.

What’s worse, if owning a Home version of Windows 10, you can’t put off updates, and must install every one of them. It’s all managed by Microsoft. So, if wanting just that one small, but important feature, you’ll have to switch to Pro, shelling out money to Microsoft.

Even Pro Edition comes with the inability to permanently turn off Windows Experience, meaning you’ll have to manually turn off the ads, or recommended apps like Microsoft likes calling them.

Windows 10 Enterprise wasn’t available for small businesses, until recently. Microsoft allowed small businesses to buy Enterprise license; well, not to buy, to subscribe to it. You can now have Windows 10 Enterprise even if having only a small business, but you must pay $7 per month.

It seems that Windows will slowly become similar to free-to-play games and free-on-the-first-look apps. You’ll be able to get the basic version, with all interesting and advanced feature locked behind a paywall. We just hope the company won’t get too greedy, and that we’ll still be able to buy Home edition, instead getting OS for free and then spending more money on unlocking features than it would cost to just get Home version.

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